Where Canadians will spend their time online in 2025
Social media continues to be an effective way to reach Canadians online, especially when compared to search engines. The targeting on most networks is superior and the cost is lower if you get the ad right. Social listening can further inform your digital campaign strategy.
A Meltwater survey asked, “Why do marketers use social listening?”
To better understand my target audience
To manage brand reputation
To raise brand awareness
To benchmark against competitors
To gather and analyze consumer insights
To identify and manage crises
Canadian businesses spend USD $3.54 Billion annually on social media advertising, or 22.3% of their total digital ad spend.
26.2% of Canadian internet users find new brands and products through ads on social media.
32.9% research brands on social media.
13.1% clicked or tapped on a sponsored social media post in the past 30 days.
Read the full post on Canadian’s Internet here
