A Case Study: Vellum Wellness

Written By Sarah .

Before partnering with Star Content Studio, the client was struggling to gain visibility on key social media platforms like TikTok and YouTube. Their in-house marketing team was posting regularly but wasn’t seeing meaningful engagement or conversions. Content wasn’t optimized for social search, resulting in missed opportunities to reach potential customers.

Solution:
Star Content Studio conducted a full social media audit and identified gaps in their strategy, particularly around TikTok SEO and video storytelling. Through a series of virtual and in-person training sessions, Sarah and her team equipped the client’s marketing team with the tools they needed to confidently create search-optimized content.

Key focus areas included:

  • TikTok SEO: Using keywords, hashtags, and captions to rank higher in search.

  • Video Strategy: Crafting engaging, high-impact videos that align with trending topics and customer searches.

  • Content Consistency: Building a sustainable content calendar to maximize reach and engagement.

Results:
Within three months, the client saw:

  • A 65% increase in video engagement across TikTok and YouTube.

  • A 200% increase in TikTok search visibility, with key videos ranking for high-intent search terms.

  • A notable uptick in conversions, with more customers discovering and purchasing products directly through social media.

Sarah .
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