From Sprout Social: Social media is the new search engine. Are you ready?

For decades, people have used search engines like Google and Bing to find answers to questions and discover products from brands they loved.

Now, social media has risen as the new search engine. It’s a place where a growing number of people are turning to find brands, get real-time updates on products ‌and seek out reviews from others. Social media search also offers something traditional search engines don’t—a place to follow influencers, seek out industry experts and scroll through niche content tailored to your interests.

Social data has given brands the information they need to curate content for their target audiences and deeply understand what drives people to make decisions online. It’s not surprising that according to The 2023 State of Social Media, 93% of business leaders say social media data and insights will be their company’s primary source of business intelligence. Read the full article here